6 Ways To Help Establish Brand Continuity In Social Media - Sue Cockburn, Growing Social Biz

It is important that you keep generating weekly traffic. It is also your duty to make sure that each week you generate more traffic than the last. It can only happen if you do the SEO or search engine optimization the right way.

However, there is one thing that people always overlook when talking about SEO. It costs them their ranking and they do not even realize that.

What are some of the important factors for SEO?

There are a few things that one must keep in mind about SEO.

It is about targeting a specific keyword to bring the traffic related to that keyword to your page.

It is about increasing your search engine rankings so you start appearing on top of the results. People find the top results credible; hence it is important for your growth.

RankBrain is an important factor

Most of the people believe that SEO is only about keyword research, content, and backlinks. They could not be more wrong.

Google itself announced that one of its most important factors for ranking is RankBrain. It is a Google AI that analyzes the dwell time of your visitors.

If people are coming to your website and staying there for long, it will send signals to the search engine to increase your ranking.

How UI/UX designs are important

If you want people to stay on your website for longer periods of time, you must have a good UI and UX. Everything they need must be easily accessible with a good ux design [ux design, which is the term in Indonesian]. The UI/UX should be user-oriented. Hence, it is better if you hire a professional designer to do that for you.

A good UI/UX makes the people stay longer on your web pages. It makes the RankBrain to send signal to the search engine to increase your rankings.

Therefore, you must keep UI/UX in mind when you create an SEO strategy.