SEO is one of the most important aspects of online marketing. If you want your website to rank high in search engine results pages, you need to optimize your images for SEO. But there’s more to image optimizing than just uploading a file and calling it good. In order to make sure your images are helping you rank higher in SERPS, you need to understand how to use the correct file name, add keywords, and optimize the image itself. In this article, we will discuss how to do just that!
1. File Name
When you save your image, be sure to use a file name relevant to the keyword you are trying to rank for. For example, if you are trying to rank for the keyword “dog,” your file name should be something like “dog.jpg” or “dog-running.jpg.” This will help search engines understand what the image is about and index it accordingly. It will also help if you consult with a professional for SEO optimization in Cumming so that they can help you with this as well as other marketing strategies.
2. Image Size
The file size of your image is also important for SEO. If your image is too large, it will take too long to load, and search engines will penalize you for it. On the other hand, if your image is too small, it will appear pixelated and of low quality. You want to find a balance between file size and quality so that your image loads quickly and looks great.
To do this, you can use an image compression tool or edit the image yourself. If you choose to compress the image, be careful not to go too far and make the image unrecognizable. A good rule of thumb is to aim for a file size that is under 100kb.
3. Image Alt Text
The final step in optimizing your image for SEO is to add alt text. This is the text that appears when an image fails to load or when a user is viewing your site with an image blocker enabled. It is also the text that is read aloud by screen readers for users who are visually impaired.
When adding alt text, be sure to include your target keyword. This will help search engines understand what the image is about and index it accordingly. It will also help users understand what the image is, even if they can’t see it. You may even check out what alt text is for images and why it is necessary for SEO so that you are more aware and have a better understanding of why this is important not just for users but also for search engine optimization.
By following these simple steps, you can optimize your images for SEO and make sure they are helping you achieve your marketing goals. If you need help with any other aspect of SEO or online marketing, be sure to consult with an SEO company in Atlanta. They will be able to help you create a comprehensive marketing strategy that includes all of the latest and most effective SEO techniques.