Online shop SEO optimization: it is how the ranking for e-commerce works

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Are you planning or already running an online shop and would like to know how to best approach the topic of online shop SEO? Then this post is the right place for you. Below you will find a comprehensive and practical guide to all SEO-relevant topics so that you can get started today.

What is SEO anyway?

Search engine optimization is a method of online marketing. The aim is to improve the search ratio in search engines. Essentially, a distinction is made between ON-page and OFF-page SEO.

  • On-Page SEO: content, technology and structure of your website are improved according to search engine criteria.
  • Off-Page SEO: Search engine optimization measures outside of your website (link building).

Why is online shop SEO so important?

Many online entrepreneurs initially stay away from SEO, as the effects cannot be felt immediately. But without SEO meaning in business, it can get quite expensive in the long run. Around 37.5% of all e-commerce traffic comes from search engines. In order to build a large and successful online shop, there is virtually no getting around SEO. In the long run, search engine optimization is one of the most cost-effective ways to get high quality traffic for most websites. The work and costs that you initially put into your website will pay off many times over later.

Choosing the right shop system

The first SEO mistake that many online entrepreneurs unfortunately make is setting the wrong priorities. Instead of starting with extensive keyword research for the planned shop, many first build the website. On the other hand, many entrepreneurs initially choose one of the cheapest options and thus suffer at a later date. Not all shop systems offer equally good SEO functions. A subsequent change of provider is not only very time-consuming, but also not particularly advisable from an SEO point of view. So think long-term right from the start and dare to invest.

On-Page and OFF-Page SEO

It starts with an extensive keyword analysis, which provides the basis for the complete page structure. Keyword-relevant content for the start page, category pages, product pages and blog articles are created and updated on the website in accordance with all technical SEO aspects. Off-Page SEO is probably the least popular among all online entrepreneurs. Even if your page is optimized tip top, without back links it will not get any authority on Google.  This process can be very time consuming.

How long does SEO take in e-commerce?

Unfortunately, there is no general answer to this question. Depending on the market environment in which you are active, which keywords are relevant there and how your website is doing, SEO can take several months to years. Anyone who wants to operate professional search engine optimization needs patience and perseverance. How much does SEO cost for ecommerce? Unfortunately, this is another question that depends on a large number of factors. Ultimately, the price depends heavily on the goals you are pursuing with your website and the extent to which you would like to get professional help.

SEO analysis and constant optimization

It has probably already become clear that SEO is a long-term process. An absolute must is the observation of the progress and the constant optimization of on-page and off-page SEO until the desired rankings have been achieved. Important tools that you should definitely use for this are the Google Search Console, Google Analytics and a high-quality SEO tool. A fundamentally good starting point for many SEO measures is the analysis of the competition. With the help of your SEO tool, you can see for which keywords your competitors are already ranking, how many back links they have built, how they are developing and much more.


David Cohen

Rachel Cohen: Rachel is a sustainability consultant who blogs about corporate social responsibility and sustainable business practices.

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