Business Partnership: Proceed With Caution

Is a business partnership the right fit? In my aspiration to become an entrepreneur I made a conscious effort to learn about entrepreneurship. Aware of the various types of business structures, in my planning for entrepreneurship I contemplated a partnership. Fortunately, being a student of a masters in entrepreneurship program and from friends who are […]

Developing Your Brand With Promotional Gifts

Companies of all sizes have ideas concerning their identity. Many companies spend large amounts of time and capital developing a brand or corporate image that suits their products and aspirations. This is a powerful part of a whole marketing strategy, targeted towards easy and instant recognition of their goods or services. Most marketing campaigns are […]