As a savvy boomer entrepreneur, you want to increase visibility of your home-based business. Creating a blog is one way to attract attention to your company, and to create a strong relationship with existing customers, and potential customers.

Using your blog, you can demonstrate your expertise in your field and also receive feedback from your customers through comments. Blogs can also increase your reputations and increase your sales as more and more people become followers. Finally, it takes your company to a more personal level because your customers feel that they are in direct contact with you on the web.

Here are five ways to create a blog that will increase sales, and solidify your reputation:

1. Define your target audience

Blogging allows you to speak to fellow business people, existing customers, potential customers or possibly all of them at once. However, it’s important to define your target audience, or niche market, before you start blogging. This will help you to focus your writing with attention grabbing posts for your specific target audience. You don’t want to waste time trying to appeal to everyone. It won’t work.

2. Determine your subject

Spend some time deciding what you want to write about. Make sure it fits with your business model, and it is something you’re passionate about and want to share with your readers. If you choose a subject that just frustrates you, or that you’re really not interested in, your blog will quickly become a nuisance instead of a tool. However, there’s no harm in being controversial, or contrarian in your writing style. When selecting a subject, consider all angles. Pick something that you will enjoy writing about, and something that interests your readers.

3. Address your target audience

Your blog posts should speak directly to your target audience. Be careful not to sound too serious or superior. While you must prove yourself as an expert in your field, do it in an approachable, yet authoritative manner. You don’t want to alienate your readers. Let them know that you welcome their comments and opinions. Then make sure you take time to respond to their feedback. Remember that an important reason you created your blog is build a community of followers, and to attract additional prospects. You want your readers to feel comfortable with you, and your home-based business.