4 Reasons that Businesses Order Banners from an Austin Printing Company

2 minutes, 51 seconds Read

Advertising can be a big part of business budgets, so growing companies need to find ways to reach the public without spending a fortune. Many take advantage of trade shows and industry events to network and drum up business. A prime benefit of these large-scale gatherings is that they are budget-friendly marketing opportunities. For example, many area organizations hire an Austin printing company to design colorful banners that draw attention to their goods and services at events. Banners can be used many times, are portable, and may be adapted for a variety of purposes.

Ordering Banners Is Quick and Affordable

Smart business owners stick to advertising methods that provide the best results for the money, and printed banners are a good example. They fit virtually any marketing budget and are much less expensive than options like digital and media campaigns. An established printing company can produce any design that clients want and provide displays in a range of sizes. Customers might give printers their logos and designs, and printers also have staff members who offer design help. The cost per banner is low, and the return on investment excellent.

It Is Easy for People to See Banners

The point of advertising is visibility, and few mediums provide that better than big, bright banners. Each one can showcase the company logo, colors, and information in colors that are hard to miss. Some businesses harness these benefits and display banners in their local areas, but they are most common at events and trade shows. Banners give vendors credibility, and well-designed displays often draw out-of-town visitors who gather company data and order at a later date.

Banners Make Effective Marketing Tools

Studies by marketing specialists show that banner ads provide a 33% better response than billboards. Research also reveals that Internet visitors who were re-targeted to using banners were 70% more likely to finish desired actions. The displays have been as advertising tools long before digital marketing was invented.

Customers are used to seeing signs that advertise companies and millions respond to the messages printed on billboards, bus stops, and even benches. Growing companies must take advantage of signs’ effectiveness to spread the word about their brands, but start-ups may not have the budget. Banners serve the same purpose at a fraction of the cost. When the public sees the same unique logo, colors, and advertising information repeatedly, a company starts to become a familiar brand.

Businesses Can Re-Use Printed Banners

Unlike many types of advertising that clients have to buy over and over again, banners are reusable. Clients buy them once, and there are no reoccurring fees or hidden charges. Once customers order their displays, they are free to use them hundreds of times, in any way they want. The same banner can be placed inside a building, hung outside across the storefront, or used to attract attention at events. Banners are light, portable, and easy to set up. Companies can use them to create a presence at a moment’s notice. Employees can grab advertising media and have it set up with a few hours’ notice.

In an age when many corporations spend millions on digital and media marketing, many companies still brand their businesses effectively with banner advertising. Banners are inexpensive, easy to order, and can be customized. The large, colorful displays are versatile and ideal marketing tools at large gatherings. Companies can re-use light, mobile banners many times, making them excellent investments.


David Cohen

Rachel Cohen: Rachel is a sustainability consultant who blogs about corporate social responsibility and sustainable business practices.

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