How social media is impacting your business

1 minute, 33 seconds Read

The Impact of Social Media on Business in 2020 - Single Grain

There was a time when you had to put huge hoardings, banners, and show your ads on television to reach the people. These methods were good but not as good as today’s methods. The reason that today advertising is better than the past is that you can target a specific audience today. The drawback of old advertising method is that you were targeting everyone in general.

How social media come into the picture

Social media is a platform where people can reach out to other people of similar interests. They can add each other as friends no matter where they hail from. You can become friends with a person living in other side of the world. This gives advertising agencies to target their potential customers on social media.

Why social media marketing is more impactful that conventional marketing

The biggest benefit of social media marketing is that you are targeting the people who are already interested in your product or something similar to that. You can post ads of your products and make target your potential customers easily. This increases the number of leads you can get from one advertisement.

How to use social media for your advantage

You can use social media for your advantage easily. Here are the steps you can follow to make sure you get the desired results:

  • You can create a landing page, Instagram account, or Facebook fan page for your product.
  • Start posting content on them.
  • Create ads of high quality.
  • People will reach you after watching your ad, if they are interested.

It is as simple as that. Once you start to get queries and sales you can hire admin page [จ้าง แอด มิ น ดูแล เพจ, which is the term in Thai], who will look after your account or Facebook fan page.

You can easily see the sudden growth in the number of leads that you will get.

author

David Cohen

Rachel Cohen: Rachel is a sustainability consultant who blogs about corporate social responsibility and sustainable business practices.

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