The Qualities That Employees Most Value In A Business

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When considering your company, applications will take a number of considerations into account and not necessarily those that you might think. Annual salary, understandably, remains one of the most important qualities that impact the appeal of a position of employment, as do benefits. However, there are a number of less-often thought of qualities that a business would do well to consider, especially if they are seeking to hire high-quality employees.

Understanding the qualities that employees and potential employees value have a great reward, raising the morale of a workplace and outshining the competition, both of which ultimately improve the quality of a business’ operations, enabling it to achieve new goals. To help you get ahead, here are the lesser-considered qualities that are becoming increasingly valued by employees.


The aged profile of corporate authority is becoming increasingly distasteful and employees are seeking to join companies that are open about their decision making, noting that it ultimately underpins trust. And, as a number of companies are facing increased scrutiny for their decisions, leaving some employees feeling betrayed, it is increasingly important for businesses to consider their transparency.

This does not mean oversharing or unnecessarily updating your employees with information. However, channels of communication are ever more important and, as individuals seek to work for businesses that echo their own position, leaders should seek to support open communication.


Being able to grow within a company, developing one’s own personal skills and responsibilities, is increasingly important for employees. There has often been a stigma against offering training since it tends to be costly, however, this opinion is now being rightfully left behind. Corporate training courses are in greater demand than ever as businesses seek to meet the wishes of their staff.

Much of the hesitation toward training has historically been attributed to the fear of investing in an employee that could then go elsewhere, taking the benefits with them. However, studies have since shown that, in fact, investing in an employee with training actually increases their loyalty.

Health Support

One of the residual effects of the international health crisis is the changing attitudes toward staff illnesses and mental health. No longer is never having taken a day off seen as a reason to be proud. In fact, it is treated as a sign of ill consideration on part of the employee and employer.

As we enter the new year, employees are expecting their health to be considered and that a company’s duty of care practice is respectable. This means encouraging open communication about mental health issues without repercussion and that sick days are not only offered but genuinely supported.

Greater Good

Employees, as mentioned above, are keen to work for companies that echo their own moral standpoint. This can be further expanded to describe the desire modern employees have to see that their work contributes to the greater good. Now, while not all employers are directly involved in such matters, they can, at the very least, ensure that their operations are as beneficial to their customers, clients, and local area, as possible.


David Cohen

Rachel Cohen: Rachel is a sustainability consultant who blogs about corporate social responsibility and sustainable business practices.

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