All About Latest Information and News
All About Latest Information and News
Rachel Cohen: Rachel is a sustainability consultant who blogs about corporate social responsibility and sustainable business practices.
Is a business partnership the right fit? In my aspiration to become an entrepreneur I made a conscious effort to learn about entrepreneurship. Aware of the various types of business structures, in my planning for entrepreneurship I contemplated a partnership. Fortunately, being a student of a masters in entrepreneurship program and from friends who are […]
The world of branding has indeed taken a hit in recent years due to the global recession. Now there are fewer high-end brands and many of the survivors are wounded. Still, consumers love brands and many non-branded or not very well branded competitors have also exited the market place. But where does that leave the […]
Companies of all sizes have ideas concerning their identity. Many companies spend large amounts of time and capital developing a brand or corporate image that suits their products and aspirations. This is a powerful part of a whole marketing strategy, targeted towards easy and instant recognition of their goods or services. Most marketing campaigns are […]
You know a lot of brands. Think of a couple. Pepsi, Audi, Nikon…you. Every brand makes you thing of particular attributes. A company leaves no stone unturned when it comes to their brand. The shape of the logo, the color of the logo, the website design, and even the users manual all carefully shape the […]
At a recent Marketing Summit Adam Ferrier, from media agency Naked, made an interesting comment. He said ‘many brands are like gooey blobs made up of values and personality – but with very little reason to believe at it’s core.’ He questions the trendy idea that a brand should be loved by its consumers. But […]
Succeeding as an entrepreneur does not depend of who you are, where you live or education, health or having certain talents. Complete idiots can become rich. So what is it that tips the scales for success? To start with you will do best working for yourself in a business that is suited to your location […]
As a savvy boomer entrepreneur, you want to increase visibility of your home-based business. Creating a blog is one way to attract attention to your company, and to create a strong relationship with existing customers, and potential customers. Using your blog, you can demonstrate your expertise in your field and also receive feedback from your […]
Are you a baby boomer who’s worked for the same company for years and years, and felt as if you’ve not been as successful as you would have liked? How would you define success? If you do not consider yourself successful yet, what are you willing to do to succeed? Do you really want to […]
By my calculations, based on their roles and responsibilities, the average small business owner should be paying themselves around a million dollars a year! “Fat chance” you say! Well, you’re probably right. But I did say should – not could! Here’s why. Let’s pretend for a moment that your business is actually called My Very […]
When you are considering development finance in the UK, it does not come easy as buying a commodity. You need to work it out. The ‘work’ that we are talking about is the development finance UK application. Of course, it is a good news to receive approved feedback from lenders. However, not all developers get […]