You know a lot of brands. Think of a couple. Pepsi, Audi, Nikon…you. Every brand makes you thing of particular attributes. A company leaves no stone unturned when it comes to their brand. The shape of the logo, the color of the logo, the website design, and even the users manual all carefully shape the […]
At a recent Marketing Summit Adam Ferrier, from media agency Naked, made an interesting comment. He said ‘many brands are like gooey blobs made up of values and personality – but with very little reason to believe at it’s core.’ He questions the trendy idea that a brand should be loved by its consumers. But […]
Succeeding as an entrepreneur does not depend of who you are, where you live or education, health or having certain talents. Complete idiots can become rich. So what is it that tips the scales for success? To start with you will do best working for yourself in a business that is suited to your location […]
As a savvy boomer entrepreneur, you want to increase visibility of your home-based business. Creating a blog is one way to attract attention to your company, and to create a strong relationship with existing customers, and potential customers. Using your blog, you can demonstrate your expertise in your field and also receive feedback from your […]
Are you a baby boomer who’s worked for the same company for years and years, and felt as if you’ve not been as successful as you would have liked? How would you define success? If you do not consider yourself successful yet, what are you willing to do to succeed? Do you really want to […]
By my calculations, based on their roles and responsibilities, the average small business owner should be paying themselves around a million dollars a year! “Fat chance” you say! Well, you’re probably right. But I did say should – not could! Here’s why. Let’s pretend for a moment that your business is actually called My Very […]
When you are considering development finance in the UK, it does not come easy as buying a commodity. You need to work it out. The ‘work’ that we are talking about is the development finance UK application. Of course, it is a good news to receive approved feedback from lenders. However, not all developers get […]
When considering whether to start a business or not,one must analyze the cash requirement in setting up the business with a minimum of six months so as to estimate the needed cash and considering how important the cash will be made available at anytime. There are so many finances one need to keep in mind,you […]
Can you believe that people are about to be financing inflatable boats? I mean, come on. Did anyone around here see that coming just a few years ago when no one thought twice about small inflatable boats? I’m going to go out on a very solid limb here and say “no.” But amazing new financial […]
Banks sometimes get undeserved negative reviews among small business owners. Especially in the current climate of tightening credit standards and lending policies, business owners should understand which banks lend what amounts to whom and when. Some banks will not touch a loan below $1 Million. Therefore, if you want a line of credit for $100,000, […]